February – Meat Update


Hold onto your hats folks, we’re in for one wild ride!

The start of 2015 saw the year start off rather sluggish, and then, in short succession; the market was turned on it’s literal head! The Australian Dollar continued to fall, the Japanese Free Trade Agreement took hold, and rain – oh so much rain, broke drought conditions in much of Central Queensland, as well as regional areas.

With most processors heading back to work at the end of January, the export demand kept those processors chasing supplies of good quality pasture fed cattle; however with the rains, cattle stations are set to hold onto their stock, allowing them better long term gains in carcase weight.

The Eastern Young Cattle Indicator (EYCI) which is a 7-day rolling snapshot of cattle prices, is indicating unprecedented pricing from across Australia. It’s all very active and prices for items such as grass fed rumps are continuing to increase every week.

The Grain Fed Beef market holds the most opportunity and this month, we have Wagyu Beef Rumps (Whole) at $15.95/Kg. These are from the Diamantina range of products and have been fed on grain at the Bottletree Feedlot for over 400 days.

We also have the Royal branded Grain Fed Beef Tenderloin (Whole), which are extremely good value in today’s market at $23.95/Kg.

From Prime Foodservice Meats, we have Beef Grain Fed MSA Rump Steaks in 200g, 250g, 300g, and 400g sizes at $19.75/Kg

For more Beef specials, please take a look at our February Hot Sheet, available here, or from your Sales Executive.


year on year prices in the market have trended upward due to very strong demand from the Australia Day long weekend.  Lamb Legs and Lamb Racks are still firm in price as processing numbers remain limited.

On the February Hot Sheet, we see a return of the Swift Lamb Leg still representing excellent value for money at $10.95/Kg.  The Lamb is pasture fed, derived Victoria’s Gippsland region and comes from the Poll Dorset breed.

We are also offering the Lamb Noisette in both portion weight ranges of 90/110g and 190/210g.  Lamb Noisettes have become very popular for functions as an alternative to Lamb Backstrap.


Prices within the Pork market continue to bear the brunt of dismal processing numbers and higher than normal demand due to the domestic foodservice and retail seeking alternatives to more expensive proteins.

Supplies of Pork Bellies are extremely tight and prices have skyrocketed as a result.  This has trickled further and placed pressure on supplies of Pork Collar Butt.

It is anticipated that after the Chinese New Year celebrations (19th February), numbers should improve and prices will abate to normal levels.

There are still some opportunities with our Whole Pork Shoulder, Moisture Infused (#37153) going out the door in big demand at $6.95/Kg.  These are great for carveries or clubs and represent good value in today’s market.


A Rostbiff is the centre of a Rump with Cap, Fat and all underscore muscles removed.  The term “Rosbiff” is derived from the Swedish description “Roast Beef”.









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